In 2019, Pianegonda opened its first boutique in Milan at Via Gesù 3, in the heart of the Quadrilatero della Moda. This exclusive location on one of Milan’s most sought-after streets marks Pianegonda’s entry into the luxury jewellery sector. The elegant, minimalist design revolves around the deep blue colour that characterises the brand, whilst the interiors reflect the geometric shapes of the jewellery. The two-storey space offers a unique shopping experience and also includes a private area dedicated to welcoming customers and hosting events.